Green Gold is a Syrian food export company established in Egypt in 2017. Since then, Green Gold has been growing every day, striving to become one of the largest exporters in Egypt. We export the best halal Middle Eastern products by offering competitive quality to satisfy our customers.
Strategy
The primary goals of Green Gold’s website are to showcase and market its products. They focus on producing and packaging food items such as olives, olive oil, pickles, frozen vegetables, tomato paste, and ground red pepper. The strategy aims to highlight the quality and variety of their products, ensuring that potential customers can easily understand each product. A logical plan was created to present products in an attractive and informative manner, encouraging customer engagement and inquiries.
Design
The visual appearance of Green Gold’s website focuses on product displays to highlight the quality and variety of their products. The design follows a modern and elegant style, with the colors
- Gold (#034c68)
- White (#fbf8f1)
- Dark grey (#e25d71)
The design aims to create a seamless and visually appealing user experience, allowing visitors to navigate and understand the products quickly.
Features
Green Gold’s website includes several features that enhance the user experience and provide essential functionalities, such as:
- Support for three languages: Arabic, English, and Russian.
- Display of products with their packaging details.
- Downloadable product catalog.
- Contact form for direct communication with the company.
- Displaying the geographic location on a map.
The website was built using WordPress and Divi Theme, with custom codes as needed in PHP, CSS, and JS.
Through detailed interviews and listening to the client's requests, practical examples were created to simulate the agreed-upon points. After receiving client approval, the complete website development began, ensuring all requirements were met.
A comprehensive search for competitors in the same field was conducted to understand common points among clients and employ them in creating the website. This analysis helped to account for differences and use them correctly to serve the project and make it stand out.
The suitable design for Green Gold was determined based on the analysis of requirements and competitors. The focus was on a modern, elegant design that reflects professionalism and attracts clients. The colors and design style were used to enhance the user experience and make interaction with the site smooth and comfortable.
Green Gold achieved a noticeable increase in reach and communication with clients thanks to the new website. They were able to attract more visitors and increase interactions, leading to a significant boost in sales. The website helped the company improve its operations by providing a professional platform that showcases products and attracts potential clients, enhancing its market presence.